Cleanse your lashes everyday, not just when you wear make-up. Cleansing your lashes is just another way to help your lashes look better and last longer. It will also keep your natural lashes healthy. REMEMBER use a cleanser or make-up remover with no oil. Oil will break the bond. Try and avoid cotton face wipes and wash clothes as well, they could lead to snagging which could lead to breaking the bond. Try a sponge or a lint free pad.